Transform your non-fiction manuscript into a professional, market-ready product that stands out in a competitive marketplace. Phase 2 services focus on the critical elements that position your non-fiction book for success, from title optimization to pricing strategy.
This phase is ideal for non-fiction authors who have a completed manuscript and need professional production guidance to maximize their book's market potential and establish their authority in their field of expertise.
Book Title & Subtitle Optimization
We help you develop a compelling, marketable title and subtitle combination that captures reader interest and improves discoverability. This includes keyword research, competitive analysis, and testing potential options against market standards.
Benefit: Increase your book's discoverability and appeal with a title that resonates with your target audience and performs well in search algorithms.
Cover Design Direction
We provide strategic direction for your cover design based on genre expectations, market trends, and your target audience. This includes detailed design briefs, competitive analysis, and feedback on design concepts to ensure your cover makes the right impression.
Benefit: Create a professional, genre-appropriate cover that attracts your target readers and communicates the right expectations about your book.
Book Description Copywriting
We craft compelling, sales-oriented book descriptions (blurbs) that entice readers to purchase. Our approach combines persuasive copywriting techniques with strategic keyword integration to maximize both conversion and discoverability.
Benefit: Convert browsers to buyers with professional sales copy that highlights your book's unique appeal while improving its visibility in search results.
Category & Keyword Research
We conduct in-depth research to identify the optimal categories and keywords for your book across all platforms. This includes competition analysis, search volume assessment, and strategic positioning to maximize visibility and sales potential.
Benefit: Significantly improve your book's discoverability and reach the right readers through strategic category placement and keyword optimization.
Pricing Strategy
We develop a customized pricing strategy based on your specific goals, genre standards, and market positioning. This includes launch pricing, promotional strategies, and long-term pricing recommendations across all formats (e-book, print, audio).
Benefit: Maximize both revenue and readership with a strategic approach to pricing that aligns with your specific goals and market realities.
Metadata Optimization
We optimize all your book's metadata elements to improve discoverability across all platforms. This includes BISAC codes, search keywords, series information, and all other backend elements that impact how your book is categorized and discovered.
Benefit: Ensure your book is properly categorized and easily discoverable by your target readers across all retail platforms.